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The Little Book of smart Book Description

Brand new chapter brings this book right up-to-date for 2009. What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, now an integral part of the Mercedes-Benz family and - in its first ten years - achieving sales of more than three quarters of a million cars around the world. It hasn't all been plain sailing for smart, though. Well publicized financial woes, the launch of at least one inappropriate model range and the subsequent rationalization of the entire product line-up meant plenty of problems along the way. But throughout it all, fans of the smart concept remained loyal to the brand and sales of the fortwo city car continued to prosper. These days, the future looks rosier. An all-new fortwo model range was launched in 2007, along with the announcement of the long-awaited debut of the smart brand into the American market for 2008. The latest model is more sophisticated and more in tune with today's buyers' tastes, while losing none of the inventiveness, practicality and sheer chic appeal of its predecessors. In the little book of smart, author and smart fanatic Paul Jackson guides us through the entire history of the brand, its highs and lows, its successes and failures, and on to today - with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA.

Now in its second edition, the little book of smart is newly updated, with extra pages and more illustrations to expand the story of the world's most innovative car brand. It's a fascinating tale, told succinctly and in an entertaining style, complemented by full-color photography throughout. And as the most up-to-date smart book on today's scene.

Paul Jackson has contributed to The Little Book of smart as an author. PAUL JACKSON trained in Fine Art at University College, London, and has been a freelance origami artist and paper engineer since 1982. Born in the North of England, in 2000 he relocated to Israel. He divides his time between creative exposition of traditional origami model-making techniques and the
free application of these techniques in design manufacturing.
Over the years, Jackson has worked for many of the U.K.'s leading advertising agencies and design groups, creating origami models for use in newspaper advertisements, magazine articles, annual reports, brochures and trade exhibitio